About Tori Ear Piercing

Since 2005, Tori Ear Piercing has been redefining the ear piercing experience on Long Island.

Founded by Valentina Hartman, a professional piercer with over 35 years of experience, Tori Ear Piercing was among the earliest dedicated luxury ear piercing studios in the United States, opening long before modern piercing brands and chains became mainstream.

When Tori Ear Piercing first opened in 2005, the business offered a variety of services including haircuts, birthday parties, and ear piercing. But over time, one thing became clear, clients were not just coming from Long Island. Families and clients began traveling from Brooklyn, Connecticut, Pennsylvania, New York City, and surrounding areas specifically for the Tori Ear Piercing experience. Some clients even visited the studio while traveling or vacationing in New York.

As demand for ear piercing continued to grow year after year, Valentina recognized an opportunity to specialize in what she loved most and where her expertise truly stood out. The business eventually evolved into Long Island’s first dedicated ear piercing studio, focused exclusively on safe, professional, and personalized ear piercing services.

At the time Tori Ear Piercing made this transition, dedicated ear piercing studios were extremely rare outside of New York City. Today, the specialized ear piercing studio concept has become a growing national trend but our mission has remained the same from the beginning: to provide a safer, more elevated, and more personalized experience for every client.

Tori Ear Piercing is highly recommended by many local pediatricians, medical professionals, and plastic surgeons for our experience, safety standards, gentle approach, and commitment to client care.

We specialize exclusively in ear piercing and curated ear jewelry, combining safety, expertise, luxury, and comfort in a boutique environment designed to make clients of all ages feel at ease.

Our studio is fully disposable, meaning we do not reuse piercing tools, needles, or jewelry. While many studios safely sterilize and reprocess equipment, we chose a fully disposable model to further reduce the risk of cross-contamination while creating a cleaner and more streamlined experience for our clients.

We offer both needle piercing and disposable cartridge piercing systems, allowing clients to choose the method that best fits their comfort level and preferences. Our team is trained and certified, and we are committed to providing safe, professional piercings using high-quality jewelry materials.

Over the years, Tori Ear Piercing has become known for helping transform ear piercing from a quick retail service into a more intentional and personalized experience centered around safety, styling, education, and self-expression.

As the brand has grown, so has our vision. In addition to luxury ear piercing and curated ear styling, we recently expanded our studio experience to include permanent jewelry, custom charm jewelry, and our interactive Charm Bar, allowing clients to create meaningful, personalized pieces that celebrate their individuality and style.

Today, we continue to serve generations of families throughout Long Island and beyond while expanding the Tori brand through Tori Ear Candy jewelry and Tori Ear Piercing Aftercare products.

Whether you are bringing in your newborn for their first earrings, curating a luxury ear stack, creating a custom charm bracelet, or celebrating a milestone piercing, we are honored to be part of your story.

Meet Our Founder

Valentina Hartman has been piercing for over 35 years and founded Tori Ear Piercing in 2005 with a vision of creating a safer and more elevated ear piercing experience on Long Island.

Originally from Colombia and raised in Queens, New York, Valentina built the business through decades of dedication, client trust, and hands-on expertise. What started as a small family business eventually grew into one of Long Island’s most recognized ear piercing studios, helping pioneer the boutique ear piercing experience before it became a national trend.

Known for her gentle approach and commitment to safety, Valentina has become a trusted name among families, medical professionals, pediatricians, and plastic surgeons throughout the community.

Today, Valentina works alongside her daughter, Tori, who represents the next generation of the brand. Tori recently graduated with a degree in Business and Marketing, completing her studies with outstanding academic achievement. Having grown up within the business, she brings both formal business training and lifelong, hands-on experience in the world of piercing, branding, and client care.

Together, Valentina and Tori continue to evolve the Tori brand by blending experience, innovation, education, and modern luxury while staying committed to the personalized care and client experience that built the company from the beginning.

Our Philosophy

At Tori Ear Piercing, we believe ear piercing should feel personal, safe, and memorable.

We created our studio to offer an experience that feels more comfortable and specialized than traditional mall or retail piercing environments. Every appointment is performed with care, attention to detail, and a focus on client comfort.

For us, piercing and jewelry are more than services, they are moments of self-expression, celebration, confidence, and connection.